Seamlessly sync ParcelWILL’s logistics events—such as shipment status updates and delivery delays—with Klaviyo to automate proactive post-purchase communications that turn shipping milestones into opportunities for building customer trust and loyalty.
Firstly, connect ParcelWILL & Klaviyo. There are two optional integration methods:
Then, create personalized flows:
Additionally:
Migrating from the Old ParcelPanel Event metric to the New one
Integrate from ParcelWILL admin (Recommended)
Go to ParcelWILL admin → Integration → find Klaviyo → click the Connect button → complete the authorization
Integrate from Klaviyo admin
Step 1
Go to ParcelWILL admin → Integration → API Key section → copy the ParcelWILL API Key
Step 2
Go to Klaviyo admin → Integrations → click the Explore apps button → find and click to install ParcelWILL (formerly ParcelPanel)
Step 3
Paste the ParcelWILL API Key → Connect → complete the authorization
After successfully connecting ParcelWILL and Klaviyo, you can easily verify the connection in both the ParcelWILL and Klaviyo admin.
ParcelWILL admin
Klaviyo admin
A set of ParcelWILL metrics will also appear in the Klaviyo Metrics section, where you can click to view detailed information from the sample we sent.
Create personalized flows
Step 1
Go to Klaviyo admin → Flows → Create flow → Build your own → fill in the Name and Tags as needed → Create flow
Step 2
Select ParcelPanel → select a specific metric → configure the trigger filters based on your needs
ParcelWILL provides a range of metrics for different use cases. Be sure to review the ParcelWILL Events and Triggers Overview help article for more details.
Note: Trigger filters are case-sensitive.
Example 1: I want to create a flow that automatically sends a thank-you email when a shipment is delivered.
In this case, select the ParcelWILL – Shipment status update metric and set the trigger filter to shipment status equals Delivered.
Example 2: I want to create a flow that automatically sends a reassurance email when a shipment has been stalled for more than 5 days, regardless of its shipment status.
In this case, select the ParcelWILL – Shipment stalled metric and configure the conditions in the ParcelWILL admin as shown below. No trigger filters are required in Klaviyo.
Step 3
Configure the Actions based on your needs.
Available Property
| Property name | Template tag | Example |
|---|---|---|
| store_name | {{ event.store_name }} | YOURSTORENAME |
| store_url | {{ event.store_url }} | https://yourstorename.com |
| shipment_status | {{ event.shipment_status }} | Delivered |
| shipment_substatus | {{ event.shipment_substatus }} | Delivered to doorstep |
| tracking_link | {{ event.tracking_link }} | https://yourstorename.com/apps/parcelpanel?nums=1234&preview=parcelpanel |
| expected_delivery_date | {{ event.expected_delivery_date }} | Jan 12, 2025 - Jan 16, 2025 |
| tracking_number | {{ event.tracking_number }} | YT2436021211003147 |
| last_mile_tracking_number | {{ event.last_mile_tracking_number }} | 9261290358097849005373 |
| carrier_name | {{ event.carrier_name }} | YunExpress |
| carrier_contact | {{ event.carrier_contact }} | 400-8575-500 |
| carrier_url | {{ event.carrier_url }} | http://www.yuntrack.com/track/detail?id=YT2436021211003147 |
| last_mile_carrier_name | {{ event.last_mile_carrier_name }} | USPS |
| last_mile_carrier_contact | {{ event.last_mile_carrier_contact }} | 1 800-275-8777 |
| last_mile_carrier_url | {{ event.last_mile_carrier_url }} | https://tools.usps.com/go/TrackConfirmAction?qtc_tLabels1=9261290358097849005373 |
| last_check_point | {{ event.last_check_point }} | Delivered, In/At Mailbox, FAIRBANKS, AK 99701 |
| last_checkpoint_time | {{ event.last_checkpoint_time }} | 2025-01-13 14:36:00 |
| pickup_location | {{ event.pickup_location }} | 403 BANK STREET |
| transit_time | {{ event.transit_time }} | 11 |
| residence_time | {{ event.residence_time }} | 1 |
| order_number | {{ event.order_number }} | #1234 |
| order_created_at | {{ event.order_created_at }} | 2024-12-23 01:02:40 |
| fulfillment_created_at | {{ event.fulfillment_created_at }} | 2024-12-24 01:25:40 |
| location | {{ event.location }} | Los Angeles Fulfillment Center |
| pickup_date | {{ event.pickup_date }} | 2025-01-03 01:28:40 |
| delivery_date | {{ event.delivery_date }} | 2025-01-13 14:36:00 |
| product_name | {{ event.product_name }} | Test product |
| customer_email | {{ event.customer_email }} | [email protected] |
| customer_phone | {{ event.customer_phone }} | +1 234 567 8900 |
| first_name | {{ event.first_name }} | Tom |
| last_name | {{ event.last_name }} | Alix |
| shipping_country | {{ event.shipping_country }} | United States |
| shipping_province | {{ event.shipping_province }} | California |
| shipping_city | {{ event.shipping_city }} | Mountain View |
| shipping_address1 | {{ event.shipping_address1 }} | 1600 Amphitheatre Parkway |
| shipping_address2 | {{ event.shipping_address2 }} | Null |
| shipping_zip | {{ event.shipping_zip }} | 94043 |
Addition
In addition to the basic information about the order, the LineItems field contains an array of information about each line item in the order. You can reference this data for building templates, branching logic based on package contents, and so on. This is stored in a 0-indexed array, so you can easily access an individual item or loop over it to get the entire contents.
| Property name | Template tag | Example |
|---|---|---|
| product_name | {{ event.lineitems.0.product_name }} | Test product 1 |
| quantity | {{ event.lineitems.0.quantity }} | 1 |
| variant_image | {{ event.lineitems.0.variant_image }} | https://shopify.com/path/to/image-variant.jpg |
| price | {{ event.lineitems.0.price }} | 24.96 |
| variant_name | {{ event.lineitems.0.variant_name }} | Test product 1 - Black / L |
| sku | {{ event.lineitems.0.sku }} | 12345678-black-l |
| handle | {{ event.lineitems.0.handle }} | test-product-1 |
Migrating from the Old ParcelPanel Event metric to the New one
Notes:
1. If you’re already using the Klaviyo integration, you’ll see 6 metrics. New installs will see 5 metrics. The extra one is the ParcelPanel Event.
2. ParcelPanel Event is equivalent to ParcelWILL – Shipment status update.
3. ParcelPanel Event will remain available long-term, so if you’re already using it, no action is required.
4. If you want to migrate from the ParcelPanel Event metric to ParcelWILL – Shipment status update, you can use Klaviyo’s Flow - Clone feature, as shown below. All trigger filters and actions (including variables) will be preserved to ensure a seamless migration.
Related article: How to integrate with Klaviyo - Customer Hub?
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